Confused about GetResponse Pricing in 2024? Dive into our complete guide to discover plans from free to premium-enterprise, discount rates, and features for the best choice

Quick Overview of GetResponse

What is GetResponse?

GetResponse is an email marketing tool that boosts business owners to grow their audience and generate sales through professional automation, landing pages, email campaigns, and advanced marketing tools.  As an email tool, GetResponse has grown into an all-in-one marketing solution, offering landing pages, webinars, and e-commerce features.

Why Choose GetResponse?

With half of the world`s population using emails, one ought to choose an email marketing tool like GetResponse due to its rich toolkit and fair price. It offers a variety of features and tools that support growth for all businesses at different levels.

• Webinars: Built-in webinar tools, ideal for coaching or product demos.
• Landing Pages and templates: professionally designed email templates and landing pages.
• Integrations: seamless integration with e-commerce platforms, CRMs, and social media.
• Automation: comprehensive workflow automation enhances leads nurturing.
• Segmentation: This enables you to set up a specific group of search conditions to define a group of contacts without keeping them in a separate list

GetResponse Pricing Plans: A Snapshot

Brief Overview of GetResponse Plans

GetResponse offers six pricing plans, with each catering to different business needs. In this article, we shall deeply explore four plans.

GetResponse Free plan: This is a good starting point for many individuals and freelancers fresh in email marketing.

Email Marketing: This is GetResponse’s entry-level paid plan appropriate for many small businesses that intend to start building email lists but with more features than in a free plan.

Marketing Automation: This is the second paid-level plan designed for businesses that want to step up their email marketing progress with powerful automation tools.

Ecommerce Marketing: This paid plan is tailored for online stores, with tools to boost e-commerce sales.

MAX: The enterprise pricing plan is designed for large businesses, providing advanced marketing tools, customization, and personalized support.

MAX^2 Plan GetResponse Pricing: This is a comprehensive solution tailored for large-scale enterprises offering highly customized services like advanced automation and committed support. Its pricing is also customized.

NOTE: There is also GetResponse Non-Profit Plan, specifically designed for registered non-profit organizations, offering discounted prices and features to facilitate them running their missions.

How Does GetResponse Price Its Plans?

GetResponse pricing is based on the number of contacts in your email list. The more contacts you have, the higher the pricing tier. This allows flexibility as your business and email list grow.

GetResponse Subscription Fees in Detail

Free Plan

This provides a variety of tools to users at no subscription fee, familiarizing them with the platform. Below is what is offered in a free plan:

• Contact Limit of up to 500 contacts.
• Email Templates: Offers many pre-designed, customizable email templates.
• Emails: Unlimited newsletters and emails, giving you the flexibility to reach your audience.
• Landing Pages: Create one landing page to capture leads or promote products.
• Signup Forms: Capture subscribers with professional forms that can be embedded on your website or used in conjunction with landing pages.
• Website Builder: Build and publish a website using GetResponse’s drag-and-drop editor, with access to templates and easy customization.

This plan is ideal for small businesses, content creators and bloggers who are intending to build an email list of up to 500 contacts.

Email Marketing GetResponse Pricing Plan

The cost of this plan ranges between $19/month and $145/month, depending on the number of contacts.

• Up to 1,000 contacts: $19 per month
• Up to 5,000 contacts: $39 per month
• Up to 10,000 contacts: $65 per month
• Up to 25,000 contacts: $145 per month

Key Features

• Unlimited Emails: Send as many newsletters as possible with no restriction.
• Landing Pages: Create unlimited landing pages to capture leads or promote products.
• Email Templates: Full access to GetResponse’s multiple professional and customizable email templates to start campaign creation.
• Drag-and-Drop Email Editor: Design your emails without needing coding skills using a simple drag-and-drop editor.
• Basic Segmentation: Partition of contacts based on specific demographics to ensure efficient message delivery.
• Autoresponders: Create automatic email responses that suite subscriber action.
• Best For: Growing businesses, content creators, and bloggers who want to regularly send newsletters and promotional emails and automate their marketing.

Marketing Automation Plan

The cost of this plan ranges between $59/month and $219/month, depending on the number of contacts

• Up to 1,000 contacts: $59 per month
• Up to 5,000 contacts: $79 per month
• Up to 10,000 contacts: $95 per month
• Up to 25,000 contacts: $219 per month

Key Features

• Advanced Marketing Automation: Depending on triggers like clicks, purchases, signups, etc., you can create specific customer journeys due to access to visual automation workflows.
• Event-Based Automation: Ability to set up specific actions to take place when customers complete certain actions (e.g., purchase a product, click a link, or open an email).
• Sales Funnels: Customer guidance from awareness to purchase using pre-built and customizable sales funnels.
• Webinars: Each webinar can host up to 100 attendees, effective for leads and audience engagement, hence offering online courses.
• Advanced Segmentation: audience stratification based on behavior and specific characteristics to deliver relevant and personalized emails.
• Infinite Emails: Send an unlimited number of newsletters, drip campaigns, and automated emails.
• Unlimited Landing Pages: Create and publish as many landing pages as possible to capture leads or promote products.
• Best For: Businesses, marketers using multiple channels and e-commerce stores that want to deploy automation, sales funnels and combine emails, SMS and webinars into one cohesive marketing strategy.

Ecommerce Marketing Plan

The cost of this plan ranges between $119 per month and $299 per month, depending on the number of contacts.

• 1,000 contacts: $119 per month
• 2,500 contacts: $149 per month
• 5,000 contacts: $179 per month
• 10,000 contacts: $219 per month
• 25,000 contacts: $299 per month

Key Features

• Advanced Automation: These include visual automation builders, pre-built automation workflows, and behavioral targeting.
• E-commerce Tools: These include store integrations, abandoned cart recovery, and product recommendations.
• Email Marketing: These include unlimited newsletters, autoresponders, A/B testing, and advanced segmentation.
• Sales Funnels: These include sales funnels, webinar funnels, and e-commerce sales funnels.
• 24/7 Support: Priority Support: Access round-the-clock support via chat or email with priority for e-commerce marketing plan users.

Best For: This plan is tailored for businesses aiming to maximize their online sales through automated marketing, segmentation, and integration with e-commerce platforms.

GetResponse MAX Plan

GetResponse’s Max plan is not fixed because it depends on the enterprise`s specific factors, like email list, level of support, and customization; therefore, contact GetResponse`s sales team to book a quote.

According to industry estimations, costs may range from $1,199 per month to around $10,000 per month basing on a variety of factors like email list and customer support level.

The minimum number of contacts is 100,000 and goes up to an unlimited level.

Key Features

Dedicated IP Address: This improves email deliverability by sending emails to a trustworthy and private IP address, minimizing the risks of being marked as spam.

Contact size: This plan supports very huge numbers of email lists, potentially in millions.

Account Management: This plan comes with a committed support manager to offer strategic advice and personalized solutions in addition to ongoing support aimed at maximizing profitability.

Webinars: There is a provision of hosting live webinars with a maximum of 1000 attendees.

Transactional Emails: Supports sending time-sensitive, one-off emails like order confirmations, password resets, or shipping notifications. This feature allows seamless communication related to customer transactions.

Dedicated Support (24/7 Priority Support): There is also 24/7 customer support via live chat, emails, and phone.

Best For: Large enterprises with huge email lists requiring hands-on support in addition to security support.

MAX^2 Plan

The pricing varies greatly depending on the level of customization, contact list size, and infrastructure requirements.

Note: Businesses interested in the Max^2 Plan need to contact GetResponse’s sales team directly for a customized quote and a detailed needs assessment here.

Monthly vs. Annual vs. Bi-Annual Pricing

GetResponse offers discounts for annual, biannual, and nonprofit organization subscriptions. You can save 18% with annual billing, 30% with biannual billing, and 50% by choosing non-profit organization subscriptions, making it cost-effective in the long run.

Pricing Comparison: GetResponse vs. Competitors

To make a meaningful comparison between GetResponse and its competitors, we should be considerate and mindful of companies offering similar features in email marketing, marketing automation, and e-commerce tools.

GetResponse stands out with advanced automation, webinars, and e-commerce features at the higher tiers.

Mailchimp and ActiveCampaign are more expensive at the higher tiers but provide deep CRM and advanced targeting tools.

ConvertKit is more affordable, focusing on simplicity for creators.

AWeber and Constant Contact are priced lower but offer fewer advanced automation and segmentation features.

Platform	Free Plan	Basic Plan	Advanced Plan	Enterprise/Custom Plan	Key Features of Advanced Plan
GetResponse	$0 (up to 500)	$19/month (Email Marketing)	$59/month (Marketing Automation)	Custom (Max/Max²)	Webinars, advanced automation, landing pages, e-commerce features, transactional emails
Mailchimp	$0 (up to 500)	$13/month (Essentials)	$20/month (Standard)	$350+/month (Premium)	A/B testing, retargeting ads, behavioral targeting, multivariate testing, advanced segmentation
ActiveCampaign	None	$39/month (Lite)	$79/month (Plus)	Custom (Enterprise)	CRM with sales automation, lead scoring, SMS marketing, advanced CRM, machine learning predictions
ConvertKit	$0 (up to $1,000)	$15/month (Creator)	$29/month (Creator Pro)	Custom	Advanced automation, Facebook Custom Audiences, priority support
AWeber	$0 (up to 500)	$14.99/month (Lite)	$29.99/month (Plus)	Custom	Basic automation, advanced segmentation, email templates, landing pages
Constant Contact	None	$12/month (Core)	$45/month (Plus)	Custom	Advanced automation, dynamic content, surveys, and polls

Saving Money with GetResponse

• Choose the right plan: Don’t pay for features you don’t need. If you’re just starting, the Email Marketing plan may be enough. For a person intending to start up a small business, a free plan can be the initial desired package.
• Use annual or bi-annual billing: Save up to 30% by paying upfront.
• Leverage discounts: Keep an eye out for NGO or seasonal deals.

Pros and Cons of GetResponse Pricing

Pros

• Competitive pricing for comprehensive features: GetResponse offers a robust set of features, including unlimited email sends, AI email generator, and landing pages.
• Scalability: Allows businesses to select pricing plans that are in accordance with their current needs and upgrade as their requirements rise.
• Discounts for longer billing cycles.

Cons

• Automatic pricing: The jump in pricing between the basic Email Marketing plan and the more advanced plans can be significant for smaller businesses or those on a tight budget.
• Higher-tier plans can get expensive for smaller businesses.
• Some advanced features are locked behind the most expensive plans.

GetResponse Add-ons & Extras

GetResponse offers a variety of add-ons, like autoresponders and marketing automation, SMS marketing, and transactional emails, which may increase your overall cost if needed.

Cancelling Your GetResponse Subscription

In case of change of thought after making payment for any subscription plan, one can cancel his/her subscription as the process is straightforward. Simply log into your account, navigate to the billing section, and follow the prompts. Refunds may be available depending on your billing cycle.

GetResponse Pricing Calculator: How Much Will It Cost?

This is a tool that enables users to approximate their costs depending on their needs, like email list level and customer support level. This allows users to adjust a number of things, like customization level, contact list, etc., to match their needs and affordability. Click here to access the GetResponse Pricing Calculator.

Is GetResponse Worth the Price?

Below are a number of factors to consider before making the ultimate decision: scalability, automation, cost, toolkit possible drawbacks, specific needs, business size, and the value you place on its features.

For individuals looking for an all-in-one solution, advanced automation and workflow capabilities, and planning to scale their marketing solution, GetResponse is very worth its price.

However, if your needs are basic or you only require simple email marketing, there are cheaper alternatives that might be more suitable for your budget.

Final Decision

GetResponse offers a range of pricing plans that can accommodate businesses of any size. Whether you’re a small business just starting or a large enterprise needing advanced features, GetResponse provides a comprehensive, value-packed solution. For those looking for cost-effective email marketing, GetResponse is worth considering, especially with its flexible pricing tiers and rich feature set.